As a matter of fact, it’s so popular that out of the 56.2% of websites that use some kind of traffic analysis tool, 85.6% of them use Google Analytics. The service is used by tens of millions of web domains and mobile apps around the world to track user interaction and measure web visitor engagement. It comes with a range of features that allows users to do a specific task, such as identify visitor trends, collect data, conduct predictive analysis, generate custom reports, and much more – all in one place. In order for it to work, you need to include the Google Analytics tracking code via a page tag on all of the pages of your website that you would like to track. Google Analytics is a powerful web-based analytics service offered by Google that enables users to gauge the effectiveness of their website as a marketing tool.
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